Who we are

StartGroup was founded by Christofer Fogelberg in 2003 and is owned together with partner Pascal van der Woude. Both owners started in the real estate sector in 2001 in what then was the biggest international estate agency in Spain, Interrealty. Both passed the ISO9001 certification in that company and had successful careers. However they wanted to go a step further and put the client in focus by giving them customer care and support not only before, but also after buying a property on the Costa del Sol.
That was the beginning of StartGroup that was founded on the basis of “Service from Start to Finish!”

Today after 20 years in business StartGroup has three main real estate offices on the Costa del Sol; Sitio de Calahonda and La Cala de Mijas both located in the municipality of Mijas Costa as well as Torrequebrada located in the municipality of Benalmadena. As well as several on site sales offices in our new developments around the Costa del Sol. With those strategic locations we serve the area between Malaga to Estepona, including Fuengirola and Marbella.  
We are not only specialists in international property sales – we also have our property management division, StartGroup PropertyCare, offering all kinds of aftersales services, rentals and property management for the clients that have bought a property with StartGroup. We believe to keep giving our customers service even years after the purchase is important, and we have a great track record on return clients.

StartGroup Real Estate Calahonda office
StartGroup Real Estate Calahonda office

Customer service is one of the four pillars of our company, the others are:

  • Multilingual service; we speak 11 different languages. Spanish, English, Swedish, Norwegian, Dutch, French, German, Russian, Ukrainian, Polish and Hungarian.
  • Training and certification; All our staff undergoes training by an external auditor when starting in the company and are then audited on a yearly basis. All staff are certified in European and Spanish AML procedures, GDPR & Spanish Data Protection, Andalusian Property law D.218/2005.
    And in September 2021 StartGroup were the first company in the world to get fully certified in the new training program launched by the international association of property professionals, AIPP, that is based in London, UK.
    We also have four staff members that are GIPE associates, with two in the boad of directors.  As well as certified memberes of the national real estate association API ANAI
  • Advertisement in several languages and countries in Europe and Internationally. We advertise our properties both in traditional printed media and use the latest technology to display our properties on all the mayor internet platforms and social media. With 20 years experience we feel that we have the perfect mix of new and old methods, and we are constantly investing in new technologies and platforms.

GIPE Real Estate Agents CEPI Real Estate Professionals

Client satisfaction

The StartGroup team is highly experienced and sits on a treasure of local knowledge, that you as a client will be welcome to take advantage of. Our goal is not only to find you the perfect property or the right buyer for your property for sale on the Costa del Sol – our true goal is to make you so happy with our service that you want to come back and tell all your friends, now and in the future!

Our goal is to be the best and most professional estate agency on the Costa del Sol. But don’t just take our word for it, see our client testimonials both recent and a decades back – track record. You can also see our 4.9 rating on Google, based on hundreds of reviews and our rating on Facebook.

New developments on the Costa del Sol, Spain – Service for property developers

Since 2015 StartGroup offers a select master agency service to property developers. The services are tailor made to each developers needs and can include:

  • Marketing
    • graphic design
    • web design – custom made website in several languages
    • online marketing and social media presence
    • off line marketing in national and international press
  • Legal documentation
    • setting up AML procedures according to EU standard
    • all sales and marketing documentation in accordance to:
    • Andalusian Law, D.218/2005
    • Spanish Consumer law
    • GDPR
  • Client and customer care in 11 languages, from first visit, contracts and delivery = from start to finish!
  • Network of 800 vetted national and international agencies

 

We have worked both with small international developers that are new to Spain and huge Spanish developers such as Kronos Homes and Exxacon. Our service is extra important for international developers that are not familiar with all the red tape and bureaucracy present in Spain. A small mistake in the documentation can result in a hefty fine, so best to be on the safe side with an expert master agency.

Finished and delivered developments

Azalea, Jardinana

84 apartments & 10 houses
Sales volume 41 986 000€

Lotus, Jardinana

109 apartments
Sales volume 42 022 500€

Fairways La Cala Golf

54 apartments
Sales volume 20 000 000€

Ongoing

Ipanema, Calanova Golf

144 apartments
Sales volume 41 842 000€

   

Upcoming

Villas Lindomar

Luxury designer villas in Atalaya, Estepona

Magnolia, Jardinana

Apartments & Townhouses Magnolia, Jardinana fase 3 in La Cala de Mijas

Iris, Jardinana

Apartments & Townhouses Iris, Jardinana fase 4 in La Cala de Mijas

How to find us…

StartGroup Calahonda Office
StartGroup Calahonda Office

StartGroup La Cala Office
StartGroup La Cala Office

StartGroup Torrequebrada Office, Benalmadena
StartGroup Torrequebrada Office, Benalmadena

Meet the team

Christofer Fogelberg

Partner Agent

Christofer was born in Gothenburg, Sweden, and has been living in Spain since 1999. He has been a real estate agent since 2001 and founded Start Group in 2003. In addition to Scandinavian languages, Christofer is fluent in Spanish and English. Christofer is a licensed real estate agent by both API ANAI and GIPE, which are two of the main real estate associations in Spain. He has been serving on the Advisory Board of the Association of International Property Professionals (AIPP) based in London since 2019, where he helped implement new standards for international real estate agents. In November 2022, he was elected Secretary of the Board of Directors of GIPE, and in 2024, Vice President of the organisation. GIPE Agent No. 3565.

Pascal van der Woude

Partner Agent

Pascal is from Amsterdam, the Netherlands and has lived in Spain since 1995. He has been a real estate agent since 2001 and became a partner in StartGroup in 2006 after being area manager of Interealty.  Pascal is certified by GIPE as well as AIPP and speaks Dutch, German, French, English and Spanish. His main hobby is football as a very dedicated Ajax supporter. GIPE agent Nº 3576.

David Hemmings

Valuation & Listing Manager

David is a friendly soul and 100% dedicated to customer care. He is often the first contact for the clients and his calm approach makes everyone feel at ease. He is a huge football fan and is one of the founders of an unofficial supporters club for Malaga FC. Having lived in Spain since 1985 he is fully bilingual and still conserves his Stoke sense of humour.

Cecilia Bodén

Responsible for completions, quality control and AML

Cecilia is from Sweden and has lived in Spain since 1991. Cecilia speaks Swedish, Spanish and English and provides high efficiency for our executive team. Cecilia is responsible for quality control and AML compliance.

Jennifer Fogelberg-Clarke

Sales Executive

Jennifer is from Gothenburg, Sweden and has been living in Spain since 1993. She was working in the real estate industry on the Costa del Sol from 2001 to 2008 and after a few years in Sweden, she came back to Spain in 2011 and has worked at StartGroup since. Besides the Scandinavian languages, Jennifer speaks English, Spanish and German. Certified GIPE agent Nº 3575

Leon Ruiz

Sales Executive

Leon was born in England by Dutch and Spanish parents. Having worked previously in property and automobile conveyancing for international clients, he is a great asset to our company. He is fluent in Spanish and English. Certified GIPE agent Nº 3643

Benjamin Lartigue

Sales Executive

Benjamin comes from Royan, France. He moved to Spain in 2014 and has been in the real estate business since. He is the new member of the team, hard working and he is an expert on new developments. He speaks French, Spanish and English.

Natalia Corchado

Natalia is originally from Argentina and lived in Canada from 1998 until 2004 when she moved to Spain. Natalia speaks Spanish and English, she is the office co-ordiator in our new, contemporary Benalmadena office. Natalias hobbies includes traveling and she is a keen fan of the Carnival in Cadiz.

Ann-Kristin Haga

Ann-Kristin is from Norway and started off as a client of StartGroups when she bought a holiday home in Calahonda in 2011. She liked the Costa del Sol lifestyle so much she decided to move here and is now our social media manager. Follow us on Facebook and Instagram to see our latest properties and posts on the Costa lifestyle!

Kieran Lawson

Kieran is from Great Britain but grew up on the Cota del Sol , so he speaks both English and Spanish. He is currently heading the sales in our new development Ipanema by Kronos Homes in Calanova Golf.  He is a keen golfer and football fan!

Daniel Holmquist

Daniel is from Gothenburg in Sweden, and has lived over 20 years in Spain. He has a background in both IT and Real Estate and speaks English, Spanish and Swedish. Daniel responsable for property valuations in our office in Benalmadena.  Daniels main interests are computers and Real Madrid! 

Charlotte Cavendish

Charlotte is working with after sales services in our property management section StartGroup PropertyCare. Charlotte is from Sweden and has lived in Andalusia for most her life and speaks English, Swedish and Spanish.  

Sean Vosper

Sales Executive

Sean is from Plymouth in Great Britain and has lived and worked on the Costa del Sol for the last 20 years. Sean has a background as a bank manager in TSB in the UK, before making the life changing decision to move to Spain. GIPE member Nº 3644

Oksana Heliuta

Oksana is from the Ukraine and has lived in Spain since 2013 . She joined our division of new developments in 2021. Oksana speaks English, Spanish, Ukrainian, Russian, Polish and German. Needless to say a great asset in our international team.

Peter Stilma

Sales Executive

Peter was born in Soestdijk, the Netherlands. After finishing the economics school in Amsterdam he moved to Spain in 1994. He started as a real estate agent in Spain in 1999, and has also worked two years in Berlin, Germany where he helped set up a property fund. During 2008-10 represented a Buenos Aires based Polo & Country Club as a board member of the Argentinean – United Kingdom chamber of commerce. Peter speaks Dutch, English, Spanish, German, as well as some Italian. Wine and cheese tasting is his favourite hobby! GIPE member Nº 3641

Christina Korfmacher

Christina is German but was born and raised in Marbella. She then went to Magdeburg University in Germany to become a certified translator before moving back to Spain in 2017. Christina is working in our sales division for new developments and is attending clients with both German precision and Spanish hospitality. Best of both worlds! Christina is fluent in German, Spanish and English.

Ildikó Sebestyén

Ildikó moved to Spain from her native Hungary in 2013. She worked for 10 years in the world famous Nikki beach, the last 6 years as a manager. Apart from Hungarian Ildikó speaks English, Spanish, Rumanian fluently as well as a good level of French, German and Greek!
In her spare time she is a keen tennis player. She joined the StartGroup team in March 2023 and is currently working in sales in our exclusive developments.

Cheryl Smile

Cheryl was born in London, England. Her passion for travelling made her become a flight attendant and travel the world and she even lived in Australia for a few years. She moved to Spain in 2018 and speaks both Spanish and English. She is just like her last name says, a pure Smile!

Carmen Rangel

New development admin and coordinator

Carmen has lived in Brazil, South Africa and Portugal. In 2013, she fell in love with the Costa del Sol and decided to settle here. She studied and trained in tourism. She is admin for our New Development department. She loves travelling and plans to pursue this passion for the rest of her life!

Olivier Heekeren

Olivier was born in Germany and moved to Spain to start a family over 20 years ago. His multicultural heritage includes a Dutch mother which made him prolific in many languages. In his spare time he loves spending time working on his boat and going on long walks with his dogs. GIPE member Nº 3656

Bradley Mavromatis

Was born in Zambia. Grew up in Zimbabwe until he left for the U.K in 2001. He moved to Spain in 2022, looking for a better quality of life in the sun with his family. At StartGroup he is in charge of repairs and general maintenance for the properties under yearly management. He enjoys playing various sports which includes swimming, paddle, squash and hiking and also volunteers at the local scouts group.

Daniel Molina

Daniel was born in Málaga with Spanish and English parents. He is taking care of our holiday rentals and after sales services. His great passions, apart from sports, are reading history novels and listening to heavy metal music. Daniel speaks fluent English and Spanish.