StartGroup´s history

StartGroup was founded by Christofer Fogelberg in 2003 and is owned together with partner Pascal van der Woude. Both owners started in the real estate sector in 2001 in what then was the biggest international estate agency in Spain, Interrealty. Both passed the ISO9001 certification in that company and had successful careers. However they wanted to go a step further and put the client in focus by giving them customer care and support not only before, but also after buying a property on the Costa del Sol.
That was the beginning of StartGroup that was founded on the basis of “Service from Start to Finish!”

About us
About us

Today after 20 years in business StartGroup has three main real estate offices on the Costa del Sol; Sitio de Calahonda and La Cala de Mijas both located in the municipality of Mijas Costa as well as Torrequebrada located in the municipality of Benalmadena. As well as several on site sales offices in our new developments around the Costa del Sol. With those strategic locations we serve the area between Malaga to Estepona, including Fuengirola and Marbella. We are not only specialists in international property sales – we also have our property management division, StartGroup PropertyCare, offering all kinds of aftersales services, rentals and property management for the clients that have bought a property with StartGroup. We believe to keep giving our customers service even years after the purchase is important, and we have a great track record on return clients.

StartGroup was the first company in the world to get fully certified in the new training program launched by the Association of International Property Professionals, AIPP

All our staff undergoes training by an external auditor when starting in the company and are then audited on a yearly basis. All staff are certified in European and Spanish AML procedures, GDPR & Spanish Data Protection, Andalusian Property law D.218/2005. And in September 2021 StartGroup were the first company in the world to get fully certified in the new training program launched by the international association of property professionals, AIPP, that is based in London, UK. We also have four staff members that are GIPE associates, with two in the boad of directors.  As well as certified memberes of the national real estate association API ANAI. 

About us


The Startgroup team is highly experienced and sits on a treasure of local knowledge, that you as a client will be welcome to take advantage of. Our goal is not only to find you the perfect property or the right buyer for your property for sale on the Costa Del Sol – Our true goal is to make you so happy with our service that you want to come back and tell all your friends, now and in the future!


We speak 11 Different Languages. Spanish, English, Swedish, Norwegian, Dutch, French, German, Russian, Ukrainian, Polish And Hungarian.


We advertise our properties both in traditional printed media and use the latest technology to display our properties on all the major internet platforms and social media. With 20 years experience we feel that we have the perfect mix of new and old methods, and we are constantly investing in new technologies and platforms.

Our Offices

Office 1

La Cala De Mijas

+34 952 90 48 90

Calle de la Noria 1,
La Cala 29649 Mijas Costa
Málaga, Spain

Office 1


+34 952 90 48 90

Avenida Europa 1,
Torrequebrada 29630 Benalmadena
Costa Malaga, Spain

Office 1


+34 952 90 48 90

Centro comercial El Zoco, local 33
29649 Calahonda,
Mijas Costa Malaga, Spain

Our Team

Christofer Fogelberg

Partner Agent


Christofer was born in Gothenburg, Sweden, and has been living in Spain since 1999. He has been a real estate agent since 2001 and founded Start Group in 2003. In addition to Scandinavian languages, Christofer is fluent in Spanish and English. Christofer is a licensed real estate agent by both API ANAI and GIPE, which are two of the main real estate associations in Spain. He has been serving on the Advisory Board of the Association of International Property Professionals (AIPP) based in London since 2019, where he helped implement new standards for international real estate agents. In November 2022, he was elected Secretary of the Board of Directors of GIPE, and in 2024, Vice President of the organization. GIPE Agent No. 3565.

Pascal van der Woude

Partner Agent


Pascal is from Amsterdam, the Netherlands and has lived in Spain since 1995. He has been a real estate agent since 2001 and became a partner in StartGroup in 2006 after being area manager of Interealty.  Pascal is certified by GIPE as well as AIPP and speaks Dutch, German, French, English and Spanish. His main hobby is fotball as a very dedicated Ajax supporter. GIPE agent Nº 3576

Jennifer Fogelberg-Clarke

Scandinavian Sales Executive

Jennifer is from Gothenburg, Sweden and has been living in Spain since 1993. She was working in the real estate industry on the Costa del Sol from 2001 to 2008 and after a few years in Sweden, she came back to Spain in 2011 and has worked at StartGroup since. Besides the Scandinavian languages, Jennifer speaks English, Spanish and German. Certified GIPE agent Nº 3575

Leon Ruiz

Spanish Sales Executive

Leon was born in England by Dutch and Spanish parents. Having worked previously in property and automobile conveyancing for international clients, he is a great asset to our company. He is fluent in Spanish and English. Certified GIPE agent Nº 3643

David Hemmings

Valuation & Listing Manager

+34 667 67 02 49

David is a friendly soul and 100% dedicated to customer care. He is often the first contact for the clients and his calm approach makes everyone feel at ease. He is a huge football fan and is one of the founders of an unofficial supporters club for Malaga FC. Having lived in Spain since 1985 he is fully bilingual and still conserves his Stoke sense of humour.

Alexander Pak


Alexander was born in Russia and has lived in Spain since the year 2000. Alexander is responsible for our Property management section; StartGroup PropertyCare. He speaks fluent English, Spanish and of course Russian

Cecilia Bodén

Completions, quality control and AML manager


Cecilia is from Sweden has lived in Spain since 1991. Cecilia speaks Swedish, Spanish and English and provides high efficiency for our executive team. Cecilia is responsible for quality control and AML compliance.

Benjamin Lartigue

French Sales Executive

Benjamin comes from Royan, France. He moved to Spain in 2014 and has been in the real estate business since. He is the new member of the team, hard working and he is an expert on new developments. He speaks French, Spanish and English.

Kieran Lawson

British Sales Executive

Kieran is from Great Britain but grew up on the Cota del Sol , so he speaks both English and Spanish. He is currently heading the sales in our new development Ipanema by Kronos Homes in Calanova Golf. He is a keen golfer and football fan!

Sean Vosper

British Sales Executive

Sean is from Plymouth in Great Britain and has lived and worked on the Costa del Sol for the last 20 years. Sean has a background as a bank manager in TSB in the UK, before making the life changing decision to move to Spain.

Daniel Holmquist

Valuation & Listing Manager

+34 687 78 68 07

Daniel is from Gothenburg in Sweden, and has lived over 20 years in Spain. He has a background in both IT and Real Estate and speaks English, Spanish and Swedish. Daniel responsable for property valuations in our office in Benalmadena. He is also a Board member of GIPE and was elected secretary of this organization in March 2024 and also vice president of MMCEPI commitee. Daniels main interests are computers and Real Madrid!

Charlotte Cavendish

PropertyCare Manager

Charlotte is working with after sales services in our property management section StartGroup PropertyCare. Charlotte is from Sweden and has lived in Andalusia for most her life and speaks English, Swedish and Spanish.

Christina Korfmacher

German Sales Executive

Christina is German but was born and raised in Marbella. She then went to Magdeburg University in Germany to become a certified translator before moving back to Spain in 2017. Christina is working in our sales division for new developments and is attending clients with both German precision and Spanish hospitality. Best of both worlds! Christina is fluent in German, Spanish and English.

Ildikó Sebestyén

Hungarian Sales Executive

Ildikó moved to Spain from her native Hungary in 2013. She worked for 10 years in the world famous Nikki beach, the last 6 years as a manager. Apart from Hungarian Ildikó speaks English, Spanish, Rumanian fluently as well as a good level of French, German and Greek! In her spare time she is a keen tennis player. She joined the StartGroup team in March 2023 and is currently working in sales in our exclusive developments.

Natalia Corchado

Office Co-ordinator Benalmadena


Natalia is originally from Argentina and lived in Canada from 1998 until 2004 when she moved to Spain. Natalia speaks Spanish and English, she is the office co-ordiator in our new, contemporary Benalmadena office. Natalias hobbies includes traveling and she is a keen fan of the Carnival in Cadiz.

Ann-Kristin Haga

Social Media Manager


Ann-Kristin is from Norway and started off as a client of StartGroups when she bought a holiday home in Calahonda in 2011. She liked the Costa del Sol lifestyle so much she decided to move here and is now our social media manager. Follow us on Facebook and Instagram to see our latest properties and posts on the Costa lifestyle!

Oksana Heliuta

Office Co-ordinator La Cala


Oksana is from the Ukraine and has lived in Spain since 2013 . She joined our division of new developments in 2021. Oksana speaks English, Spanish, Ukrainian, Russian, Polish and German. Needless to say a great asset in our international team.

Daniel Molina

PropertyCare After Sales

Daniel was born in Málaga with Spanish and English parents. He is taking care of our holiday rentals and after sales services. His great passions, apart from sports, are reading history novels and listening to heavy metal music. Daniel speaks fluent English and Spanish.

Cheryl Smile

Office Co-ordinator Calahonda


Cheryl was born in London, England. Her passion for travelling made her become a flight attendant and travel the world and she even lived in Australia for a few years. She moved to Spain in 2018 and speaks both Spanish and English. She is just like her last name says, a pure Smile!

Peter Stilma

Dutch Sales Executive

Peter was born in Soestdijk, the Netherlands. After finishing the economics school in Amsterdam he moved to Spain in 1994. He started as a real estate agent in Spain in 1999, and has also worked two years in Berlin, Germany where he helped set up a property fund. During 2008-10 represented a Buenos Aires based Polo & Country Club as a board member of the Argentinean – United Kingdom chamber of commerce. Peter speaks Dutch, English, Spanish, German, as well as some Italian. Wine and cheese tasting is his favorite hobby!

Bradley Mavromatis

PropertyCare Maintenance

Was born in Zambia. Grew up in Zimbabwe until he left for the U.K in 2001. He moved to Spain in 2022, looking for a better quality of life in the sun with his family. At StartGroup his is in charge of repairs general maintanace for the properties under yearly management.   He enjoys playing various sports which includes swimming, paddle, squash and hiking and also volunteers at the local scouts group.

Olivier Heekeren

New Developments Manager

Olivier was born in Germany and moved to Spain to start a family over 20 years ago. His multicultural heritage includes a Dutch mother which made him prolific in many languages. On his spare time he loves spending time working on his boat and going on long walks with his dogs.

Carmen Rangel

New Development admin


Carmen has lived in Brazil, South Africa and Portugal. In 2013, she fell in love with the Costa del Sol and decided to settle here. She studied and trained in tourism. She is admin for our New Development department. She loves travelling and plans to pursue this passion for the rest of her life!

New Listings


Semi-Detached House With 4 Bedrooms In Costa del Sol


95 m²

Ref: R4786045


Apartment With 2 Bedrooms In Costa del Sol


157 m²

Ref: R4786006


Apartment With 2 Bedrooms In Costa del Sol

Riviera del Sol

126 m²

Ref: R4785919


Plot With rooms In Costa del Sol

Mijas Costa

Ref: R4785802

Services for Property Developers

Since 2015 StartGroup offers a select master agency service to property developers. The services are tailor made to each developers needs and can include:

We pride ourselves in client and customer care in 11 languages, from first visit, contracts and delivery = from start to finish! We also have a network of 800 vetted national and international agencies.  We have worked both with small international developers that are new to Spain and huge Spanish developers such as Kronos Homes and Exxacon. Our service is extra important for international developers that are not familiar with all the red tape and bureaucracy present in Spain. A small mistake in the documentation can result in a hefty fine, so best to be on the safe side with an expert master agency.



  • Graphic design
  • Web design – custom made website in several languages
  • Online marketing and social media presence
  • Off line marketing in national and international press

Legal documentation

  • Setting up AML procedures according to EU standard
  • All sales and marketing documentation in accordance to:
  • Andalusian Law, D.218/2005
  • Spanish Consumer law
  • GDPR