Who we are


In StartGroup we have been selling holiday homes in Calahonda and throughout the entire Costa del Sol for many years. We have been working non-stop through the ups and downs in the market since the company was founded in 2003. When I started the company, I had already been working since 2001 for what was then Spain’s largest independent real estate agency, Interealty. It was in a dynamic market with high demand and housing prices were going up and up. It was interesting to be part of a growing organisation and when I started, there were 23 offices and two years later there were over 50 offices. But in such a large organisation the customers ended up not getting the service that I felt they deserved, they were passed from one department to the next.


StartGroup Real Estate Calahonda


Because of that, we founded StartGroup and our motto has always been to provide our customers with exceptional services and above all, to stay with them even after the purchase, should they need help with anything from renovations to tips on furniture etc. It sounds as clear as anything that any other agency on the coast might be saying, but after more than a decade, we can look back to great results with hundreds of satisfied customers. On this website, we keep updating testimonials from our previous customers, so that potential customers can read about their experiences. A potential client can even contact a previous customer to inquire about their experience with Start Group. Buying a property in Spain is a question of trust, so if you have the right help throughout the process and afterwards, this can make property purchase easier, and a lot more enjoyable. In 2003 we opened our first office in San Pedro and in 2006 we moved to Calahonda, where we are today. Calahonda is strategically located midway between Fuengirola and Marbella, which is the stretch of the coast where we mainly work.

GIPE Real Estate Agents CEPI Real Estate Professionals

Quality Control

On the Costa del Sol real estate agents often work in networks, so a client can basically buy any property from most real estate agents. There are several advantages to this system. If you for example have good contact, trust and feel comfortable with one specific real estate agent, you can then use them regardless of whether the property is for sale with their firm or not. There are also obvious drawbacks, as this system attracts some rogue operators who are not fulfilling their obligation of quality control. Here at StartGroup, we take quality control of the property we sell very seriously and follow the Andalusian Agents Act to the fullest. We have been established for a long time and now have one of the largest portfolios of homes for sale. All of our direct listings go through our quality control before they are presented to potential buyers. This gives confidence and security to buyers and vendors alike. So, whether you are looking for a two bed apartment for sale in Calahonda or a penthouse apartment for sale Mijas Costa, we check in advance that all documents and licenses are in order. It gives the potential buyer security and saves a lot of time.

Why Start Group?

There are hundreds of real estate agents on the Costa del Sol and in this rising market we are now experiencing, more and more are opening. There are, as always, good agents and not so good agents. Our recommendation is to always turn to an established agent with offices in that part of the coast that you are interested in. An established agency will always know the area and properties better and should also have a liability insurance. StartGroup ticks all those boxes!

StartGroup featured in Top Agent Magazine

StartGroup is a well established company with genuine experience and we have worked our way through the financial crisis without problems and are one of the few survivors, a strong player to be relied on.

Quality and service is our motto. Welcome!

Christofer Fogelberg, Partner Agent


How to find us…


Real Estate Marbella

Christofer Fogelberg

Partner Agent

Christofer is from Gothenburg, Sweden and has been living in Spain since 1999. He has been a real estate agent since 2001 and founded Start Group in 2003. Besides the Scandinavian languages, Christofer speaks fluent Spanish and English. Christofer is a licensed estate agent by GIPE, and was recently featured on the prestigious American Top Agent Magazine. In November 2019 he was elected to the advisory board of the Association of International Property Professionals (AIPP), to help set the new standards for international estate agents. 

+34 952 90 48 90 chris@startgroup.com

Pascal van der Woude

Partner Agent

Pascal is from Amsterdam, The Netherlands and has lived in Spain since 1995. He has been a real estate agent since 2001 and became a partner in Start Group in 2006 after being area manager of Interealty. Pascal speaks Dutch, German, French, English and Spanish.

+34 952 90 48 90 pascal@startgroup.com

David Hemmings

Property Valuer

David is a friendly soul and 100% dedicated to customer care. He is often the first contact for the clients and his calm approach makes everyone feel at ease.
He is a huge football fan and is one of the founders of an unofficial supporters club for Malaga FC. Having lived in Spain since 1985 he is fully bilingual and still conserves his Stoke sense of humour.

+34 952 90 48 90 sales@startgroup.com

Cecilia Bodén

Responsible for completions, qualtiy control and AML

Cecilia is from Sweden has lived in Spain since 1991. Cecilia speaks Swedish, Spanish and English and provides high efficiency for our executive team. Cecilia is responsible for quality control and AML compliance. 

+34 952 90 48 90 admin@startgroup.com

Jennifer Fogelberg-Clarke

Sales Manager

Jennifer is from Gothenburg, Sweden and has been living in Spain since 1993. She was working in the real estate industry on the Costa del Sol from 2001 to 2008 and after a few years in Sweden, she came back to Spain in 2011 and has worked at StartGroup since. Besides the Scandinavian languages, Jennifer speaks English, Spanish and German.

+34 952 90 48 90 jennifer@startgroup.com

Alexander Pak


Alexander was born in Russia and has lived in Spain since the year 2000. Alexander is responsible for our Property management section; StartGroup PropertyCare. He speaks fluent English, Spanish and of course Russian.

+34952904890 pak@startgroup.com

Leon Ruiz

Sales Executive

Leon was born in England by Dutch and Spanish parents. Having worked previously in property and automobile conveyencing for international clients, he is a great asset to our company. He is fluent in Spanish and English.

+34 952 90 48 90 ventas@startgroup.com

Benjamin Lartigue

Benjamin comes from Royan, France. He moved to Spain in 2014 and has been in the real estate business since. He is the new member of the team, hard working and he is an expert on new developments. He speaks French, Spanish and English.

+34 662 39 23 14 benjamin@startgroup.com

Natalia Corchado

Natalia is originally from Argentina and lived in Canada from 1998 until 2004 when she moved to Spain. Natalia speaks Spanish and English, she is the site coordinator for the sales office in Ipanema by Kronos Homes that StartGroup is the master agency for. Natalias hobbies includes traveling and she is a keen fan of the Carnival in Cadiz.

Francien Nederhorst

Francien is heading the sales in our new development Jardinana la Cala Mijas.  With Dutch origin but raised on the Costa del Sol since the age of five, Francien is fluent in Dutch, Spanish, and English.  She joined the StartGroup team in 2020 after almost a decade in a Spanish Law firm. 


Ann-Kristin Haga Ovreeide

Ann-Kristin is from Norway and started off as a client of StartGroups when he bought a holiday home in Calahonda in 2011. She liked the Costa del Sol lifestyle so much she decided to move here and is now our social media manager. Follow us on Facebook and Instagram to see our latest properties and posts on the Costa lifestyle!

Kieran Lawson

Kieran is from Great Britain but grew up on the Cota del Sol , so he speaks both English and Spanish. He is currently heading the sales in our new development Ipanema by Kronos Homes in Calanova Golf.  He is a keen golfer and football fan!

Daniel Holmquist

Daniel is from Gothenburg in Sweden, and has lived over 20 years in Spain. He has a background in both IT and Real Estate and speaks English, Spanish and Swedish. Daniel responsable for property valuations in our office in Benalmadena.  Daniels main interests are computers and Real Madrid! 

Manuel Valdes

Manuel is from San Sebastian in the north  of Spain and has lived ten years in the UK as well as in Amsterdam and the US before moving to the Costa del Sol in 2010. Manuel speaks Spanish, English, French and some Dutch and is based in our new development Ipanema by Kronos Homes in Calanova Golf. 

Charlotte Cavendish

Charlotte is working with after sales services in our property management section StartGroup PropertyCare. Charlotte is from Sweden and has lived in Andalusia for most her life and speaks English, Swedish and Spanish.  

Sean Vosper

Sean is from Plymouth in Great Britain and has lived and worked on the Costa del Sol for the last 20 years. Sean has a background as a bank manager in TSB in the UK, before making the life changing decision to move to Spain.