Who we are
StartGroup was founded by Christofer Fogelberg in 2003 and is owned together with partner Pascal van der Woude. Both owners started in the real estate sector in 2001 in what then was the biggest international estate agency in Spain, Interrealty. Both passed the ISO9001 certification in that company and had successful careers. However they wanted to go a step further and put the client in focus by giving them customer care and support not only before, but also after buying a property on the Costa del Sol.
That was the beginning of StartGroup that was founded on the basis of “Service from Start to Finish!”
Today after almost 20 years in business StartGroup has two offices on the Costa del Sol; Calahonda in Mijas Costa and Torrequebrada in Benalmadena. As well as several on site sales offices in our new developments. With those strategic locations we serve the area between Malaga to Estepona, including Fuengirola and Marbella.
We are not only specialists in international property sales – we also have our property management division, StartGroup PropertyCare, offering all kinds of aftersales services, rentals and property management for the clients that have bought a property with StartGroup. We believe to keep giving our customers service even years after the purchase is important, and we have a great track record on return clients.
Customer service is one of the four pillars of our company, the others are:
- Multilingual service; we speak 9 different languages. Spanish, English, Swedish, Norwegian, Dutch, French, German, Russian and Ukrainian.
- Training and certification; All our staff undergoes training by an external auditor when starting in the company and are then audited on a yearly basis. All staff are certified in European and Spanish AML procedures, GDPR & Spanish Data Protection, Andalusian Property law D.21872005.
And in September 2021 StartGroup were the first company in the world to get fully certified in the new training program launched by the international association of property professionals, AIPP, that is based in London, UK.
We also have four staff members that are GIPE associates.
- Advertisement in several languages and countries in Europe and Internationally. We advertise our properties both in traditional printed media and use the latest technology to display our properties on all the mayor internet platforms and social media. With 20 years experience we feel that we have the perfect mix of new and old methods, and we are constantly investing in new technologies and platforms.
The StartGroup team is highly experienced and sits on a treasure of local knowledge, that you as a client will be welcome to take advantage of. Our goal is not only to find you the perfect property or the right buyer for your property for sale on the Costa del Sol – our true goal is to make you so happy with our service that you want to come back and tell all your friends, now and in the future!
Our goal is to be the best and most professional estate agency on the Costa del Sol. But don’t just take our word for it, see our client testimonials both recent and a decades back – track record. You can also see our 4.9 rating on Google, based on some 200 reviews and our rating on Facebook.
New developments on the Costa del Sol, Spain – Service for property developers
Since 2015 StartGroup offers a select master agency service to property developers. The services are tailor made to each developers needs and can include:
- graphic design
- web design – custom made website in several languages
- online marketing and social media presence
- off line marketing in national and international press
- Legal documentation
- setting up AML procedures according to EU standard
- all sales and marketing documentation in accordance to:
- Andalusian Law, D.218/2005
- Spanish Consumer law
- Client and customer care in 8 languages, from first visit, contracts and delivery = from start to finish!
- Network of 800 vetted national and international agencies
We have worked both with small international developers that are new to Spain and huge Spanish developers such as Kronos Homes and Exxacon. Our service is extra important for international developers that are not familiar with all the red tape and bureaucracy present in Spain. A small mistake in the documentation can result in a hefty fine, so best to be on the safe side with an expert master agency.
Finished and delivered developments
84 apartments & 10 houses
Fairways La Cala Golf
Ipanema, Calanova Golf
Luxury designer villas in Atalaya, Estepona
Apartments & Townhouses Magnolia, Jardinana fase 3 in La Cala de Mijas
Apartments & Townhouses Iris, Jardinana fase 4 in La Cala de Mijas
How to find us…